Sunday, February 13, 2011

Gaming Google

Interesting article at NYT about how JC Penney gamed Google's search results.

    When you read the enormous list of sites with Penney links, the landscape of the Internet acquires a whole new topography. It starts to seem like a city with a few familiar, well-kept buildings, surrounded by millions of hovels kept upright for no purpose other than the ads that are painted on their walls.

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