"Make sure that your election campaign is one long parade, magnificent and splendid, appealing to popular taste, presenting a grand and dignified spectacle. If at all possible, you should also arrange for some scandal to be stirred up against your competitors, involving either criminal behavior or sex or bribery, depending on their character."
--Quintus Cicero, written c. 55 B.C., advising his brother Marcus Tullius Cicero during his campaign for the Roman consulship.
Very little has changed in 2000 years.
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